Does It Cost Money to Publish Obituary Ads in Newspapers?

Obituary or Death Announcement ads are usually published by relatives of the departed. These ads are usually published in Newspapers in simple text format or with images and designs. Most of these death announcement ads are printed in the classified section or in specific pages of the newspaper like front page, back page etc. Most individuals are unsure if there are any charges involved in releasing an obituary advertisement in newspaper. Usually, all Indian newspapers have a fixed rate for obituary advertisements.

How are these rates calculated?

The rate of a newspaper obituary ads depend on the following factors:

The type of the advertisement: Obituary ads are usually published in simple run-on-line or classified text format. In most cases these are the cheapest forms of newspaper advertisement. Hence they are commonly used for repeated remembrance or tribute advertising. The cost of an obituary classified ad is counted in terms of the number of words used or total number of lines used. Some newspapers prefer a metric based on per character used.

The second variant is an Obituary display ad. They are expensive ads published by individuals or organizations and usually find a place in front page, third page or back page of a newspaper. Such ads contain an image, a designed layout and text. These display ads can be customized in terms of content, design or even the total size. Therefore the cost is determined based on the total area consumed in the newspaper page.

Location of the advertisement: A newspaper is circulated across various cities which contain both major and smaller cities / towns etc. Publishing an ad in major city would be more expensive compared to ads booked for smaller towns and cities. In fact the rates for releasing an Obituary ad in a city where the newspaper has highest circulation will prove costlier than publishing the same in a city where the same newspaper has lesser following.

Where can one find the cost of publishing a Newspaper Obituary?

Even a few years ago, finding the cost of an obituary ad was considered troublesome as the advertiser had to track down a local newspaper booking agent. Since such ads are usually released right after a death in the family, loved ones of the deceased often face issues in finding the time to hire a booking agent. Unfortunately these agents were the only medium of getting to know of the cost of obituary advertising in newspapers. The scene has change profoundly as online newspaper ad booking portals entered the market. Nowadays anyone can visit these websites and inquire about the cost of booking a death announcement or obituary advertisement in their chosen newspaper.

How can online ad booking websites help?

Newspaper ad booking websites have revolutionized the process of obituary advertising by establishing a transparent platform where users can find the rates of publishing a newspaper obituary ad instantly. These portals also educate advertisers about deadlines apart from offering the convenience of booking Obituaries instantly during anytime of the day. Users all around have appreciated the online ad design tools that are integrated into the booking systems of these websites. This helps advertisers prevent an additional expense incurred upon hiring a graphic designer to compose or design the obituary ad.



Source by Aravinda Singha

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