What Is SCD? (Systematic Concept Duplication)
Systematic Concept Duplication is a created science for target marketing, it consist of a series of strategic processes and procedures, that all have their individual identities and already established proven functions, yet operating in sync as one concept. SCD means having a corporate strategy for ensuring that your company realizes their full potential. It is an overall strategy that begins by placing all consumers at the center of everything your company does. SCD also involves employing practical techniques and strategies that will improve all of your business processes.
The end result is to make your existing Corporation-
- More profitable
- Be a more enjoyable place to work
- Have happy contented customers that come back again and again….with their friends
Applying SCD….to your industry
Innovation and customer service is essential in this era of the expanding automotive and customer service industry. Automotive sales, technology and customer service must be consolidated. In good times or bad, your company, its employees, and affiliates must continue to refine their focus in this ever-changing customer friendly virtual environment. SCD for the automotive industry will help define clear goals and the plans to achieve them. The implementation of our Automotive Processes & Procedures will excite the market place with aggressive, bold, and always effective tools that have been tested, proven to be effective and are now ready to be put into place to make your company that much more successful. Automotive Business Development is defined as;
“Taking What You Have And Making It Better”
The Goal…….SCD 10 Steps To the End-Result
- Deliver Online Customers
- Handling All facets Of Advertising & Marketing
- Making Business Development Profitable
- Keeping & Growing Your Customer Base
- Turning Leads Into Prospects
- Controlling The Web-Driven Environment
- Strategic DMS Integration
- Automotive E-marketing
- Power Follow-Up Programs
- Virtual Prospecting
SCD involves the human element, the mindset of the people, and the ability to show them a better way. We have taken successful processes and procedures from various industries, integrated them with the ABC’s of the Automotive Business, always getting the same end-result. The entire concept is designed to be implemented into the everyday procedures of those key employees who play an active role in the current and continual success of your company.
The following departments are normally created to function as separate identities, SCD combines these departments to make a well-organized machine operating to achieve the same goal, the same End-Result.
- Business Development Department
- The Internet Center
- The Call Center
- The Tracking Center
- The Customer Relations Center
- Marketing & Advertising
Simplicity quickly defines the system that will be created around your goals and expectations, your company’s end-result. The key principals of SCD as applied to your company will include a group of automotive, guest relations and sales elements forming a complex whole. Training, Technology and Merchandising begin the applied concept, there is no one rule or starting point for SCD, it is very conformable to almost any already applied process. Change is never the goal, because with change, you always get resistance, and that will cause a waste of valuable time. A detailed, yet quick assessment and interview of key employees, their departments, their functions and their goals are made. We take what you already have and make it better, by creating better people through their own already established processes and procedures.
SCD must become the key to the driving growth of your company. Only when every point of sales, service and customer contact is finely tuned, can you build loyalty, the key to growing your company. SCD’s Automotive Business Development transforms the culture of your dealerships into a smooth machine geared to capture, control and manage customers and grow your bottom line. Though we have the knowledge to generate, build and manage, our industry lacks the ability to manage processes and procedures, we start but truly never follow through.
The virtual world continues to grow in and around the automotiveindustry, Automotive Business Development (ABD) helps control the growth and capture those customers who are searching the web for service, finance, and/or sales and have chosen your dealerships. Today’s consumers spend more time researching information on the internet about their next purchase.
Application is the key ingredient to the concept of SCD, once there has been a detailed introduction, overview and assessment, the concept is applied to the dealer’s already established routine through Key employees. The concept is defined as, evaluate, update, eliminate, and replace effective methods from other industries into the daily routine of your key employees, and allowing them to benefit from the results. There must be a quick and effective integration into your already established departments that include the internet, Business Development, and guest relations, turning your dealerships into an internet savvy environment, without changing the culture.
True success through Automotive Business Development involves, first the leader’s goals and expectations for their dealerships, their employees, and their individual departments. ABD allows for the leader to duplicate their efforts directly into their key employees, the environment, the mind-set and expectations of all guests. Our industry already knows what to do, but without application through the human element, everything that we have utilized in the past becomes worthless. SCD allows for value to be created within your environment, replacing the thinking, the verbiage, and attitudes of key employees, with innovative thinking. Always allowing your dealership the ability to adjust any situation to your advantage. Creating a recession proof business, that will profit in good times and bad, regardless of the season. The End-Result will become, A Residual Flow Of Quality Traffic.
SCD maintains a balance between the thinking of your employees and the expectations of your guest. Unfortunately, people have attitudes, but through SCD applied concepts, your people will take on a new attitude and method for handling almost any situation. They become constant thinkers, taught to utilize their Reticular Activating System, in turn creating in your dealerships a network of Ah Ha’s…that will establish the How To…as they go along.
The Reticular Activating System is the attention center in the brain. It is the key to “turning on your brain,” and seems to be the center of motivation.